This is the first one that I ever wrote. It's a little bit different as it features the partners of the company. It's probably the one that I'm the most proud of because the clients allowed me free rein and I think it really shows that the firm has character.
My First Voice-Over Script! < click here
Often, owners prefer not to speak on camera (I don't blame them, it's really hard) but when they do, it makes the video so much more real and personal.
I've written scripts for funeral directors, hairdressers, wedding planners, bakers, kitchen manufacturers, hotels to name but a few. I never know when I'm going to get them and what the subject matter is about. The company could be huge or it might be a small family run business. And they're located everywhere in the UK and beyond. That's what I love about it!
I receive a brief from HO which gives me a good idea of what the client requires and then look at their website to get a feel for the business. The video ads tend to last between 1 and 2 minutes but sometimes more. It's really important to get the 'feel' of the business across. There's little point in merely listing products - you can look at the website for that. It's about showcasing the company at it's best, hilighting their unique selling points, showing why they're better than their competitors. Larger companies often require a more corporate feel and family businesses prefer a more intimate friendly approach.
Sometimes, I haven't got a clue what the company actually does particularly specialist manufacturers. I often do extra research (Google - I love you) so that I know exactly what I'm writing about.
The company in the next script has an amazing story. It was set up by a Polish man called Frank Klucznik in 1969 and now has over 500 employees. Even today, Frank is remembered at IAE as every truck bears the inscription "it's that Pole in Leek". Don't you just love a good story.
Anyway, the directors wanted the video to be informative but also to showcase their impressive plant by way of a guided tour. Luckily I was provided with comprehensive notes and I now feel able to talk about galvanised steel and powder coatings with a certain amount of confidence (I've yet to use this new found knowledge by the way).
A Technical Script! < click here
Sometimes the inspiration for the content comes to me immediately. Take this one for example. Aimed at retailers looking for new business opportunities. I knew what I wanted to say as soon as I saw the product.
It's all about nuts! < click here
And then sometimes, I get that condition known as writer's block and no matter what I do, it's not going to happen. Normally a cup of tea and a biscuit solves that problem!
I work on the premise that we speak 2 words per second so a 60 second script gives me 120 words. That's not a lot when there's so much to say. And, any regular reader will know that my blog posts are never short! It's a challenge.
Of course clients are free to provide as much input as they wish so are able to edit my words. But I do pride myself on having had very few edits and only one rewrite. 'Polishes halo'.
And that's my job pretty much done. Of course behind the scenes, the film crew are doing their bit, the editor is doing his bit and the voice over person doing his voice over bit. I'm a very small piece in a large jigsaw.
It's a really clever and cost effective way to showcase a business. So next time you're browsing social media or You Tube or even a website and you come across a video, it might just be mine!
Anyway, that's probably something you didn't know about me. I'm still waiting for one of my favourite fashion retailers to call Global Filmmakers. Come on Johnnie Boden or Mrs Baukjen pick up the phone and let's do a video.
And if you're interested in finding out more, give the office a call on 0844 3751701 they're lovely people. By the way, this isn't a sponsored post, in fact the boss, Nigel doesn't even know that I'm writing this.
It certainly beats writing about the dregs of the sales - I am so ready for autumn.
1. I get a huge kick out of getting the word count spot on - it doesn't have to be but oh boy the satisfaction. You know that feeling when you pop to the supermarket for a loaf of bread and a few bits and it comes to exactly £90 (no pence). That feeling!
2. When I read back a script, I do so in the accent of where the business is located. Bizarre I know, but it helps. Generally, I'm rubbish at accents but my Irish one is coming along a treat.
3. There's a certain satisfaction in seeing the finished article when the film has been edited around my script.
4. I've discovered so many new websites - in fact my kitchen has had numerous virtual makeovers. It could be dangerous to the bank balance!
5. The feedback from satisfied clients is simply the best!